Outline:
Conclusion: How PDA helps businesses implement these trends effectively.
Introduction: Why keeping up with digital marketing trends is crucial for Nigerian businesses.
Trend 1: Social media commerce — leveraging Instagram, TikTok, and WhatsApp for sales.
Trend 2: AI-driven marketing tools — chatbots, analytics, and content generation.
Trend 3: Mobile-first strategies — why responsive design is non-negotiable in Nigeria.
Trend 4: Video marketing dominance — short videos and storytelling to engage users.
Trend 5: Local SEO importance — optimizing for Nigerian search trends and Google Maps.