How to Get Away With Murder (In Marketing): The Art of Killing Bad Strategies Before They Kill Your Brand

In the world of digital marketing, the real crime isnโ€™t breaking the rules โ€” itโ€™s sticking with strategies that no longer work.
If youโ€™re still relying on outdated tactics, ignoring data, or posting content without intention, then congratulationsโ€ฆ youโ€™re unintentionally committing brand sabotage.

This article shows you how to โ€œget away with murderโ€ โ€” not literally โ€” but by eliminating all the bad marketing habits silently killing your brandโ€™s growth.


1. Kill the Habit of Guesswork โ€” Let Data Be Your Evidence

Successful digital brands donโ€™t rely on luck.
They rely on analytics, heatmaps, audience insights, A/B tests, and performance reports.

If your last campaign flopped and you donโ€™t know why, thatโ€™s the real crime.

What to do:

  • Track everything (CTR, CPC, conversions, scroll depth, bounce rate).
  • Use analytics tools like GA4, Meta Insights, and Hotjar.
  • Make decisions based on numbers, not vibes.

2. Bury Generic Content โ€” Itโ€™s Killing Your Engagement

The digital world is crowded, and bland content is practically invisible.
If your posts look like everyone elseโ€™s, the algorithm wonโ€™t even bother.

Upgrade your content game:

  • Use storytelling, trends, and emotion.
  • Create platform-specific content (Reels โ‰  YouTube content).
  • Blend education + entertainment (edutainment wins).

3. Escape the Trap of Inconsistent Branding

A brand without consistency is like a crime scene without clues: confusing.

Your colors, tone, voice, typography, and messaging must be instantly recognizable.

Fix it by:

  • Creating a brand guideline.
  • Using templates for social posts.
  • Keeping the same tone across platforms.

4. Stop Letting Your Website Commit Crimes Against UX

Slow, confusing websites scare customers away.

If your pages take forever to load or look messy on mobile, expect high bounce rates.

Clean it up:

  • Optimize for speed.
  • Fix broken links.
  • Simplify navigation.
  • Use strong CTAs.

5. Donโ€™t Get Caught Ignoring Your Audience

Nothing kills a brand faster than silence.

Engage. Respond. Ask. Interact.

The algorithm loves:

  • Replies within minutes (not hours).
  • User-generated content.
  • Polls, quizzes, and comments.

6. Cover Your Tracks With Strong Marketing Funnels

Posting randomly without a funnel is like committing a crime and leaving your fingerprints everywhere.

A proper funnel guides customers from awareness โ†’ interest โ†’ desire โ†’ action.

You need:

  • Lead magnets
  • Email sequences
  • Retargeting ads
  • Clear landing pages

7. Partner With a Digital Agency Before Things Get Messy

If all this sounds overwhelming, itโ€™s okay โ€” most brands struggle with it.

A professional digital agency (like yours or the one you're writing for) can help:

  • Build result-driven campaigns
  • Create content that converts
  • Manage ads effectively
  • Improve your online presence
  • Increase sales

Conclusion: Kill the Bad Strategies, Not Your Brand

Good marketing is about eliminating the weak links.
When you remove what isnโ€™t working, your brand suddenly has space to grow.

So yes โ€” โ€œget away with murderโ€ by killing:

  • Bad content
  • Guesswork
  • Poor branding
  • Weak strategy

And revive your brand with intentional, modern digital marketing.